Lanyards as Promotional Items

Promotional lanyards provide your company with a marketing edge, even beyond the convention, event, and tradeshow halls.

Any marketing person should have promotional lanyards in his or her bag of tricks, better known as their promotional products that can range from watches, hats, t-shirts, key chains, note pads, pens, sunglasses, and the list goes on. However, no matter what other items you hand out, you should always include promotional lanyards, which can be custom printed to deliver your company's name, logo, and message and will be visible to both current and potential customers. Believe me when I say that promotional lanyards provide your company with a marketing edge, even beyond the convention, event, and tradeshow halls. Proof of this occurred when a parent handed out his company’s lanyards, which were leftover from a tradeshow, at my child’s school for the kids to use for their ID cards. The company I work for was in need of the service, which this parent’s company offered. Had it not been for that lanyard, I would have never known this company existed. The corporation I work with is extremely pleased with the services they now receive----All because of a lanyard around my child’s neck.

By doing the tradeshow circuit, you quickly learn that the exhibits with the best and free promotional items receive the larger crowds, which translates into more prospective clients. So why have promotional lanyards remain so popular and are such a success? There are four good reasons: They are inexpensive, even if they are special ordered and designed with your company’s name, logo, and slogan, the average cost for a 500 count will run approximately $100.00 to $110.00.

Secondly, they are useful. Just think of how many companies who use lanyards, including schools, hospitals, organizations, and countless companies. The third and fourth reasons go hand in hand, lanyards are versatile and eye-catching. With so many options available, you can find lanyards made from cloth, leather, chain, fancy beadwork, and even lanyards that are retractable, reflective, and adjustable. In addition, we use them to secure everything from badge holders, keys, water bottles, flash lights, cell phones, pens to name a few. Nearly everyone uses lanyards.




 

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